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When someone dies, notifying Vitality is one of the key tasks for the executor or next of kin. This guide explains exactly who to contact, what to say, what documents you will need, and how long Vitality takes to process a bereavement notification.
Vitality bereavement contact details
Phone: 0345 601 0072 — Mon–Fri 8am–8pm, Sat 9am–5pm
Online: Vitality life insurance claim
Last verified: May 2026
Spotted a change? Email our team if a number, email, or link on this page is out of date and we'll update it straight away.
Call 0345 601 0072 or visit vitality.co.uk/support/bereavement-support. Vitality offers life insurance, serious illness cover, income protection, and private health insurance.
The deceased may have had a Vitality Life plan, a Vitality Health plan, or both. Each has a separate claims team. Check policy documents, the Vitality app, and bank statements to identify all products.
Vitality will ask for a certified copy of the death certificate and the policy details. Vitality life insurance often includes a VitalityLife programme — members earn rewards for healthy activity. Death benefits are paid separately from any rewards programme.
Vitality health insurance should be cancelled from the date of death. Any premium paid in advance is refunded pro-rata. Family plans can usually be continued with the deceased member removed.
Have multiple certified copies of the death certificate ready. Banks and financial institutions each require an original or certified copy — you cannot usually pass a single copy between organisations. See our guide to how many death certificates you need.
Vitality typically takes 3–6 weeks to process a bereavement notification once all required documents have been received.
During this period, accounts or services will typically be frozen until the estate is administered. This means no new transactions can be authorised.
Vitality's incentive programme (rewards for healthy activity) is separate from the insurance benefit. The Vitality rewards associated with the deceased's account will end on notification of death.
Not sure what you need to do next?
Answer a few questions and get a personalised probate plan for £179.
Once Vitality receives your notification and confirms receipt, the account or service will be frozen and no new transactions will be authorised. Estate administration can then begin.
Vitality will confirm receipt of your notification and advise you of any next steps required to close or transfer the account or policy. Keep a record of all correspondence and reference numbers for the estate file.
Do not delay notifying Vitality
Direct debits and standing orders may continue to be charged after death. Some organisations treat the estate as the debtor for any charges incurred before notification. Notifying Vitality promptly protects the estate from unnecessary costs.
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